The jewelry buying team at Borsheim's travels the world over to find exclusive jewelry designs that meet our rigid selection criteria. We have minimum standards of quality that each designer must meet before we will consider their product for our inventory. Those quality standards include excellent craftsmanship coupled with best quality diamonds. Jewelry from Borsheim's must sparkle a vivid display and this cannot be achieved with poorly cut diamonds.

Amethysts are easily cared for, requiring cleaning with gentle solution made specifically for jewelry. Borsheims also offers small "ultrasonic" cleaners that clean your jewelry with high frequency sound. It is important to have your jewelry professionally cleaned and checked three to four times a year. When not worn, amethyst jewelry should be stored in a jewelry box lined with soft fabric.