The jewelry buying team at Borsheim's travels the world over to find exclusive jewelry designs that meet our rigid selection criteria. We have minimum standards of quality that each designer must meet before we will consider their product for our inventory. Those quality standards include excellent craftsmanship coupled with best quality diamonds. Jewelry from Borsheim's must sparkle a vivid display and this cannot be achieved with poorly cut diamonds.

Since a diamond takes thousands of years to create, it is worth it to invest a little time and attention in its care. Doing so will ensure its lasting beauty, brilliance and sparkle.

Routine Home Cleaning - gently scrub your jewelry with a soft brush, using an ammonia solution, warm water or a jewelry cleaner, to remove perspiration, household cleaners, chlorine, hair care products or even soap film. Borsheim's also offers small "ultrasonic" cleaners that clean your jewelry with high frequency sound.

Annual Professional Cleaning - diamond jewelry, especially pieces that are worn frequently, should have an biannual cleaning by Borsheim's. This not only helps to restore the diamond's brilliance, but also allows the security of the setting to be checked.

Protective Storage - when not worn, diamond jewelry should be stored individually to prevent scratching or dulling. Soft cloth pouches are ideal for this purpose.