In 1977, Roberto Coin founded the company that would bear his name in Vincenza, the city of Gold. Initially, the company was intended for production on behalf of some of the most prestigious brands of international fine jewelry. The Roberto Coin brand was launched in 1996. Success was quick and extraordinary: already by 2000, only four years after the brand’s birth, Roberto Coin positioned itself seventh amongst the best known jewelry brands in the United States. Two years later, in 2002, the brand ranked third in the international panorama and first among Italian jewelers. Today, Roberto Coin has 1000 points of sale. The headquarters is based in Vicenza, assisted by foreign branches as well as by Roberto Coin Inc. in New York City, Fifth Avenue. Considered “The King of Gemstone” rubies have always been surrounded by a halo of legend according them magic powers, such as the ability to give peace and promote a long life, blessed with health and happiness. In ancient times, women thought rubies promoted fertility; while Burmese warriors inserted real rubies under their skin to protect themselves from injury during battle. In 1996, Roberto Coin started signing the jewels of the “Appassionata” Collection by setting a small ruby on their inside, in a hidden position, allowing direct skin contact with the gem. Since then this tradition has been perpetuated in all collections, to the extent that it has become the exclusive signature of every Roberto Coin jewel, dedicated, as secret gift of good wishes, to every woman lucky enough to enjoy wearing and loving one of his exclusive creations.

While silver is prone to tarnishing, you can reduce this effect by wearing your jewelry often. When not being worn, it’s best to keep your silver pieces in a soft cloth, in a covered box. To retain its lasting gleam, use a specially designated silver cleaner also available at Borsheim’s.