TARA has crafted exquisite jewelry for the worlds most discerning customers for more than 30 years. When Tara Sethi first established his place in the industry, he vowed to provide the world with the finest jewelry available. With each season, TARA continues to evolve their collections, creating jewelry that is elegant, classic and contemporary. TARA is known for their unsurpassed artisan craftsmanship and a commitment to working with only the finest Tahitian & South Sea cultured pearls, and diamonds. Family-run since 1974, the Sethi family scours exotic locations around the world for the most perfect pearls and diamonds available to man and uses these natural wonders as the inspiration for their luxuriously designed jewelry collections.

Because pearls are an organic gemstone, special care must be taken to maintain their beauty. The best care for pearls is wear. Natural oils keep them lustrous. Avoid exposing pearls to chemicals such as hairsprays, make-up and perfume, as well as household chemicals. After wearing your pearls, make sure you wipe them down with a soft damp cloth. Should they become soiled with perfume or make-up, you may use very mild soapy water. Do not submerge your pearl strand in water as this may weaken the silken threads. Professional cleaning is recommended. Never place pearls in jewelry cleaners or ultrasonic machines.