Mr. Warren Buffett
Berkshire Hathaway Inc.
3555 Farnam Street
Omaha, NE 68131
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El Primero, “The First” in Esperanto. The one that opened up the field boundless possibilities in 1969 by becoming the first ever automatic integrated column-wheel chronograph movement. Not to mention the world’s most precise high-frequency series-made calibre, which it still is to this day. It gave its name to a complete collection and single-handedly embodies the Zenith spirit: that of daring, authenticity and pleasure. This brand icon beats faster than the others and shatters the limits of precision.
It adopts mechanical intricacies enabling it to establish new codes, reinventing them to give life to its ideas. It forges a legend inside a case, making its movement a major feat in its own right. It follows its instinct in creating, undertaking, building – and fulfilling its destiny. Constantly on the move, it welcomes new complications and unprecedented mechanisms, while remaining the most precise, the most reliable, the best-preforming – and quite simply “The First”.
Watches express a style and appreciation for the distinctive. Borsheims is proud of its reputation as an authorized retailer for the world's fine watch manufacturers. Many of the Swiss watch companies restrict their authorized retailers from selling their watches on the Internet. For this reason, we encourage you to visit our store, call us, or contact us via email. Our staff is highly knowledgeable about each of the watches we sell and can assist you in any way necessary. Most fine Swiss watch brands have their own web site to display all their current models and features. For personal assistance in selecting from our extensive collection of watches, we invite you to phone us at 800-642-GIFT(4438), email us at firstname.lastname@example.org, or fax us at 402-391-6694. Our watch department associates are well trained to assist you with personal shopping services over the phone.