{"id":12262,"date":"2022-05-04T19:25:48","date_gmt":"2022-05-04T19:25:48","guid":{"rendered":"https:\/\/www.borsheims.com\/blog\/?p=12262"},"modified":"2024-03-07T15:14:22","modified_gmt":"2024-03-07T15:14:22","slug":"platinum-vs-white-gold","status":"publish","type":"post","link":"https:\/\/www.borsheims.com\/blog\/platinum-vs-white-gold\/","title":{"rendered":"Platinum vs. White Gold: The Pros, Cons & Key Differences"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\n\n\n[et_pb_section fb_built=”1″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”-54px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” text_font_size=”16px” custom_padding=”0px|||||” global_colors_info=”{}”]

Clean. Bright. Sleek. Modern and timelessly elegant. On the surface, white gold and platinum jewelry can look almost identical \u2013 similar enough that it may be easy to think of them as interchangeable. But any jewelry expert will tell you that there are significant differences between the two, and it\u2019s important to understand the features, as well as the pros and cons, of each precious metal when making a jewelry purchase.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” text_font_size=”16px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ header_2_font_size=”28px”]

What is white gold?<\/h2>\n

White gold is a gorgeous and on-trend option, but it\u2019s easy to oversimplify its components. White gold isn\u2019t a pure white metal but rather an alloy made up of pure gold and various durable metals, including zinc, nickel, and copper. This mix of alloys results in the metal\u2019s signature durability, as well as its white color. Because gold is still inherently yellow, most white gold jewelry<\/a> receives a rhodium plating to make it appear bright white.\u00a0<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” text_font_size=”16px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ header_2_font_size=”28px”]

What is platinum?<\/h2>\n

Unlike white gold, which is an amalgam of different metals, platinum<\/a> is much rarer and is generally found in a nearly pure form in jewelry (ranging from 95-98 percent). So what color is platinum? While platinum looks nearly identical to white gold, it is naturally white in color and will retain its white, metallic color over time.\u00a0<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default”][et_pb_column _builder_version=”4.17.3″ _module_preset=”default” type=”4_4″][et_pb_image src=”https:\/\/www.borsheims.com\/blog\/wp-content\/uploads\/2022\/04\/platinum-vs-white-gold.jpg” _builder_version=”4.17.3″ _module_preset=”default” alt=”engagement rings” title_text=”platinum-vs-white-gold” align=”center” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” text_font_size=”16px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ header_2_font_size=”28px”]

The difference between white gold and platinum<\/h2>\n

To make a fully informed buying decision between white gold or platinum jewelry, it helps to understand the key differences between the two precious metals \u2013 from the differences in cost and durability to their wearability and any required maintenance.\u00a0<\/span><\/p>\n

Price<\/h3>\n

While platinum and white gold are similar in price per gram, more platinum is required to make an item like a ring because of its denseness. As a result, platinum tends to cost about 40-50% more than white gold.\u00a0<\/span><\/p>\n

Appearance<\/h3>\n

There is almost no difference in how a platinum ring looks compared to a white gold ring. However, because a white gold ring is plated, it can lose its bright white look over time without proper maintenance. Platinum can develop a patina that some people like, while others have it polished to remove the patinaed look.\u00a0<\/span><\/p>\n

Durability<\/h3>\n

Platinum is heavier than gold, but it can bend more easily and is more susceptible to scratching \u2013 something to consider in a piece of jewelry you wear daily, like an engagement or wedding ring. On the flip side, the mixture of durable metals in white gold gives it added strength and durability.\u00a0<\/span><\/p>\n

Maintenance<\/h3>\n

Both metals require periodic maintenance to keep them looking shiny and new. While white gold will need to be re-dipped every few years to retain its silvery-white luster, platinum may need to be polished regularly to buff out any scratches.\u00a0<\/span><\/p>\n

Wearability<\/h3>\n

If you\u2019re concerned about weight, platinum is the heavier of these two metals. However, if you have any skin allergies, you may want to choose platinum. Some people with sensitive skin have a nickel allergy, and because nickel is a common alloy found in white gold, it could irritate an allergic person\u2019s skin.\u00a0<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]

If you need help deciding between platinum and white gold jewelry for yourself or a loved one, one of our jewelry experts would be happy to assist you. Call\u00a0<\/span>1.800.642.4438<\/span><\/a>\u00a0during store hours to speak with one of our friendly and knowledgeable sales associates.\u00a0<\/span><\/p>\n

 <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.borsheims.com\/jewelry” button_text=”Shop Jewelry at Borsheims” button_alignment=”center” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>Learn the similarities and differences between white gold and platinum. <\/p>\n","protected":false},"author":29,"featured_media":12267,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25,23],"tags":[],"acf":[],"yoast_head":"\nPlatinum vs. White Gold: The Pros, Cons & Key Differences — Borsheims<\/title>\n<meta name=\"description\" content=\"Platinum and white gold may look identical but there are significant differences between the two. 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