For media inquiries, please contact: [email protected]
We’re excited to unveil our newly transformed Omaha flagship store that was designed specifically to reflect a modern luxury shopping experience. Spanning 20,000 square feet, our new space balances clear sight lines and an open environment with sophistication and modern luxury, and it does so without sacrificing the approachable, personal service that has defined us for more than 155 years.
“Borsheims has always been about more than jewelry. We have the privilege of being part of our customers’ lives in a very personal way,” said Karen Goracke, President and CEO of Borsheims. “And as their expectations evolve, so must we. Whether someone is discovering Borsheims for the first time or continuing a family tradition, we want every visit to feel extraordinary, welcoming and distinctly Borsheims. This renovation is an investment in our future and a commitment to our customers who have helped shaped us for generations.”
A New Architectural Identity
One of the most significant transformations was expanding our facade from 45 feet in width to 162 feet, nearly quadrupling our branded storefront at Regency Court. Our new exterior entrance better reflects the scale of our interior now. And illuminated, textured gold metal panels – inspired by the links in a watch bracelet – create a distinctive architectural identity.
Our redesigned vestibule entry has also been reimagined as a destination in its own right. Inspired by the experience of opening a jewelry box, this new space features metallic gold walls and a softly illuminated starfield ceiling, which we feel establishes a sense of occasion from the moment customers arrive. Inside the store, lower-profile custom display cases create clearer sight lines, improve accessibility, and allow visitors to discover our jewelry and watch collections more intuitively.
A More Personal Approach to Luxury
Our redesigned Luxury Salon introduces a more exclusive setting for high-end jewelry collections, distinguished by richer materials, darker finishes, and a more intimate approach to seating and service. We invite customers to sit at perimeter display cases, creating opportunities for more one-on-one interactions. Adjacent to this space, a dedicated private showroom offers an additional level of discretion and hospitality for customers seeking a more personalized experience.
In our Engagements area, our new concierge bar brings an element of celebration to one of our busiest spaces. Designed as an inviting gathering place rather than an exclusive amenity, the bar features carefully sourced finishes and Baccarat crystal glassware.
We’ve also introduced new opportunities for customers to engage with the designer brands they love. Highlights include a dedicated Mikimoto boutique and more immersive shopping experiences for some of our Italian jewelry brands.
Design Inspired by the Art of Jewelry
Our partners at architecture firm HDR helped develop a design language that was rooted in the natural origins of gemstones and precious metals. We sought out gold accents, warm woods, rich textures, and geologically inspired materials that create a sophisticated yet inviting atmosphere highlighted by:
- A sculptural installation of 46 gold orbs from Tom Dixon’s Melt collection in our Engagement area, and a Luxury Salon chandelier inspired by the links of a gold bracelet or necklace.
- Italian tile-wrapped columns, seating and furnishings sourced from Italy and Spain, and carpeting with a pattern inspired by the angular facets of a diamond.
- Redesigned display-case lighting that illuminates merchandise from the front, complemented by layered LED lighting throughout the store.
- Additional seating, intimate consultation areas, and gathering spaces that encourage a more leisurely and personal shopping experience.
“We aimed to create a warm luxury experience, pairing Borsheims’ sophisticated collections with its Midwestern roots,” said Abby Scott, Central Regional Director of Interiors at HDR. “Lower-profile display cases, open sight lines, and inviting seating create a natural flow, letting the jewelry shine while elevating the shopping experience.”
We look forward to welcoming you into our new space and hope you’ll come visit us in Regency Court the next time you’re in Omaha. In early 2027, we plan to update our Watches environment, including new spaces for Cartier, Omega, Breitling, Jaeger-LeCoultre, and Montblanc, and we’ll share those updates when available.
