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Our Story

Our History

Few other stores have a history like Borsheims. From our humble beginnings to becoming a Berkshire Hathaway company, we at Borsheims are committed to honoring our past.

1870

1870

Louis Borsheim opens Brown & Borsheim Jewelry. Borsheims' history dates to Omaha's early days of retailing, when Louis Borsheim opened a store in 1870 and, for a time, also operated a store in Council Bluffs that specialized in watches designed to help Union Pacific conductors keep “railroad time.”

1947

1947

In 1947, Louis Friedman bought the business and operated it with his son Ike. While Louis and Ike Friedman kept the Borsheims name, they ushered in a new era of success for the jewelry store. Ike, a dynamic businessman, developed the business philosophy that still guides the company today - offer an extensive inventory and exceptional customer service at the lowest possible price.

1986

1986

By 1986, Borsheims had outgrown its 8,000 square feet facility downtown and moved to the anchor position in Regency Court, a high-end shopping destination in Omaha. On the morning of the departure to the new 23,000 square foot store, armored trucks were used to safely transport the merchandise to its new home.

1988

1988

The Friedman family gathers with Buffett behind the Borsheims counter. From left to right: Marvin Cohn, son-in-law of Ike Friedman; Louis Friedman, Ike's father; Warren Buffett; Ike Freidman; Alan Friedman, son of Ike; and Donald Yale, another son-in-law.

1989

1989

In 1989, renowned investor Warren Buffett purchased a majority of Borsheims stock, making it part of his famous holding company, Berkshire Hathaway, Inc. Buffett says, "If you don't know jewelry, know the jeweler."

1994

1994

Appointed President and CEO in 1994 by Warren Buffett, chairman of Berkshire Hathaway, Inc., Susan M. Jacques guided Borsheims to substantial growth and increased worldwide prominence. What’s more, she gained an unrivaled reputation within the jewelry industry.

2006

2006

Borsheims expanded its retail space to 62,500 square feet, including a large watch department, gift gallery, full-service jewelry repair and design shop. The store houses more than 100,000 pieces of jewelry, watches and fine gifts and serves an international clientele spanning 50 states and six continents.

2014

2014

Karen Goracke has been with Borsheims in nearly every role in the store since starting here in the late 80s. She has worked in the shipping, gift wrap and customer service departments. She bought watches, jewelry, and eventually was in charge of buying for the entire store before Warren Buffett chose her to lead Borsheims

2020

2020

In 2020 Borsheims celebrates its 150th anniversary. We are committed to providing the exceptional service that got us here while also continually evolving to meet our customer's tastes, preferences and needs. To reach this goal, Borsheims has adopted an omni-channel model to ensure the customer experience is the same no matter how someone chooses to shop.