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We are thrilled to announce plans for a major architectural transformation of our flagship destination. This renovation blends modern luxury with a future-forward customer experience, marking our entry into a new Golden Era; a nod to both our new gold facade and the enduring legacy that has defined us for more than 155 years. Our redesign reintroduces elevated luxury, modern energy and a renewed approach to the in-store experience.
“With this next-generation renovation, our goal is, first and foremost, to reimagine the customer’s experience, bringing it into a new era,” said Karen Goracke, President and CEO of Borsheims. “The reimagined flagship will boast improvements that showcase our exceptional collections in custom curated displays and provide an elevated luxury environment to serve our customers, reinforcing Borsheims as a destination.”
Omaha-based HDR, a global architecture and engineering firm, will lead the design, with construction by Kiewit, one of North America’s most respected construction organizations.
The extensive renovation will transform more than 20,000 square feet of showroom space into an open-concept environment that blends contemporary design, artistic influence and an elevated customer journey. Key features include additional seating areas for private consultations, an updated Luxury Salon dedicated to high-end jewelry collections and a striking main entrance vestibule designed as an architectural statement. Given our legacy as Omaha’s leading jeweler since 1870, the storefront redesign will include subtle nods to our heritage, thoughtfully woven into the architectural details at the entrance.
In a bold move to elevate the customer experience and meet the evolving ways today’s consumers love to shop, the renovation will see strong luxury partnerships and more immersive branded boutiques. The redesigned store will retain our signature offerings, including private appointments, complimentary gift wrap and best-in-class expertise, while introducing a more fluid, inviting layout that encourages discovery and connection.
“For more than 155 years, Borsheims has evolved alongside our customers,” said Goracke. “This renovation elevates the shopping experience while ensuring our flagship remains a locally loved, nationally relevant luxury destination. While the space is transforming and the doors will remain open, our mission remains the same: to deliver a personal, exceptional experience that reflects who we are today and where we’re headed.”
Renovations will officially begin following the 2026 Berkshire Hathaway Annual Shareholders Meeting in May. Throughout construction, we will remain open to customers, with work strategically executed in two phases and clear communication around any temporary entrance closures to ensure the seamless service our guests have come to expect. The online shopping experience will not be impacted by the renovation and we will continue to serve our international clientele spanning 50 states and six continents.
With this renovation, we will maintain our status as one of the nation’s largest independent jewelry retailers while further solidifying our position as a premier luxury destination in Omaha and beyond.
