Gifting jewelry is one of the most personal gestures you can make. It’s more than just a beautiful object—it’s a keepsake, a daily reminder of your thoughtfulness and sometimes, a treasured heirloom in the making. Yet choosing jewelry for someone else can feel daunting. What if it’s not their style? What if it doesn’t fit? The good news: with a little observation and insight, you can select a piece they’ll cherish forever.
Before setting foot in a jewelry store or browsing online, take a closer look at what they already wear.
- Metal preference: Do they wear mostly yellow gold, white gold, rose gold or sterling silver?
- Design style: Are their pieces delicate and minimal, or bold and statement-making?
- Gemstones vs. no gemstones: Do they gravitate toward colorful stones, or prefer the simplicity of plain metal?

Jewelry is meant to be enjoyed, so think about their daily routine. Someone with an active lifestyle might appreciate durable metals and low-profile settings, while a person with a more formal wardrobe might welcome something more elaborate like a cocktail ring or chandelier earrings.
Meaningful jewelry never goes out of style. A birthstone, a charm with personal symbolism, or an engraving of initials or a special date can make your gift deeply sentimental. These thoughtful details turn a beautiful piece into an irreplaceable treasure. Read more about personalizing your gifts here.

For rings or bracelets, sizing matters. If you want to keep the gift a surprise, borrow a piece they already own and have it measured. For necklaces and earrings, sizing is more flexible—making them ideal choices if you’re uncertain.
A piece that can be worn with many outfits or layered with their existing favorites is more likely to become part of their daily rotation. Stud earrings, gold hoops and tennis bracelets are classic choices. Explore our bestselling jewelry for gifting inspiration.

A trusted jeweler can be your best ally. Share what you’ve noticed about their style, lifestyle and preferences, and our jewelry experts can guide you toward pieces that match your vision and budget. Book a one-on-one appointment online today.
Choosing jewelry for someone else is part intuition, part observation and part heart. Shop jewelry gifts online at Borsheims.com today.