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The Best Affordable Watch Brands for Men

For the practical shopper in search of affordable luxury, we’ve rounded up a list of the top affordable watch brands. From American-made classics to Swiss staples, you’ll also find a hand-picked selection of the best casual, everyday watches for men under $1,000, just in time for Father’s Day!

1.) Shinola

Established in Detroit in 2011, Shinola possesses an unwavering dedication to quality craftsmanship and developing products that are built to last. Shinola also demonstrates a steadfast commitment to its local community and restoring jobs in America. Because of this, all Shinola watches are Swiss quality but hand-assembled in the United States. A luxury watch brand with a more affordable price tag, Shinola offers a wide selection of casual watches with leather straps, and most Shinola watches are under $1,000. 

shinola mens watch with leather strap

Shinola Runwell Men's Watch, 41mm


shinola mens watch with black leather strap

Shinola Runwell Men's Watch, 47mm Cream Dial


shinola mens canfield bracelet watch

Shinola Canfield Sport Watch, 40mm Black Dial


2.) Tissot

Tissot is a Swiss watchmaker founded in 1853 by a father-son duo in Le Locle, Switzerland. From technical advancements to design, Tissot watches have a reputation for quality, reliability, and innovation, as evidenced by the company’s slogan, “Innovators by Tradition.” Tissot was responsible for the first mass-produced pocket watch and introduced the first pocket watch with two time zones. Tissot was also the first to produce watches out of plastic, stone, mother of pearl, and wood.

From cycling and motor sports to ice hockey and beyond, Tissot is very involved in the world of sports on an international scale. Perhaps most famously, Tissot has served as the official watch of the NBA since 2015 and boasted brand ambassadors such as Tony Parker, Klay Thompson, and Trae Young.

tissot men's classic xl watch

Tissot XL Classic Men's Match, Black Dial


tissot men's automatics watch

Tissot Automatics III 40mm Men's Watch


tissot men's carson watch

Tissot Carson Premium Powermatic 80 40mm Men's Watch


3.) Hamilton

Having supplied timepieces for the railroad, aviators, and armed forces, Hamilton has a rich history that began in Lancaster, Pennsylvania, in 1892. Known as the “movie brand,” Hamilton watches have a close association with Hollywood and first appeared on the silver screen in 1932. The Hamilton Ventura watch is a particularly iconic piece made popular by Elvis Presley in the film, Blue Hawaii

Innovation has been one of the biggest keys to Hamilton’s success, with significant developments emerging in the mid 20th century that changed the world of watchmaking forever. In 1957, the Ventura Watch became the world’s first electric watch powered by a battery. Pulsar, the world’s first LED digital watch, followed in 1970.

hamilton aviation watch

Hamiliton Khaki Aviation Pilot Pioneer Mechanical Watch


hamilton boulton men's watch

Hamilton Boulton Mechanical Watch, Green Dial


hamilton jazzmaster watch

Hamilton Jazzmaster Watch, Thinline Automatic


4.) Victorinox Swiss Army

Established in 1884, Victorinox Swiss Army got its start producing knives for the Swiss Army. They started producing watches in the late 1980s, which were originally designed for diving. Today, Victorinox watches feature mechanical and quartz movements ranging from dress watches to more rugged water-resistant diving watches. Swiss watches, like Swiss army knives, stand for quality, and Victorinox Swiss Army watches are designed to meet the most rigorous standards and military requirements. 

victorinox swiss army fieldforce watch

Victorinox Swiss Army FieldForce Sport Chronograph 42mm Watch


victorinox professional diver watch

Swiss Army I.N.O.X. Professional Diver Watch, 43mm Gray Dial


victorinox inox mens watch

Swiss Army I.N.O.X. Mechanical 43mm Men's Watch


5.) Citizen

Established in 1924, Citizen is a pioneer in watchmaking and innovative technology, promoting excellence and creativity with a deep-rooted respect for craftsmanship. Citizen watches are the official timepiece of Walt Disney World and Disneyland, with branded clocks featured in both theme parks. 

Devoted to making the world and its environment a better place, Citizen developed its ecologically-friendly Eco-Drive collection. Using a renewable natural resource, Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy. 

citizen chandlier men's watch

Citizen Chandler Military Men's Watch, Blue Dial


citizen promaster eco drive watch

Citizen Promaster Tough Black Dial Eco Drive Watch


citizen men's watch

Citizen Promaster Tsuno Chronograph Racer 45mm Men's Watch


6.) Movado

Meaning “always in motion” in Esperanto, Movado watches are known for their sleek, minimalist design. Their best-known watch, the Museum watch, features a simple face with a solitary dot at 12 o’clock, meant to symbolize the sun at high noon. The single dot dial now appears in several of Movado’s timepiece designs. 

movado museum men's watch

Movado Museum Classic Men's Watch, 40mm


movado bold men's watch

Movado BOLD Men's Watch, Yellow Gold-Tone


movado heritage men's watch

Movado Heritage Series 42mm Men's Watch


If you need help picking out the perfect men’s watch, one of our watch experts would be happy to assist you. Call 1.800.642.4438 during store hours to speak with one of our friendly and knowledgeable sales associates.

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