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Borsheims Promotes Four on Executive Team

Borsheims recently announced the promotions of four key members of its executive team–Adrienne Perry, Sean Moore, Julie McAlpine, and Andy Brabec. These newly created roles will help Borsheims deliver the Signature Service customers have come to know and expect of the luxury retailer and position the company for continued growth and success in the future. 

Adrienne Perry has been promoted to Chief Revenue Officer. As CRO, Perry will steward Borsheims’ sales divisions toward continued growth while aligning departments to create a seamless omnichannel experience. Perry has been with Borsheims for 19 years, where she began as a Marketing Specialist before her promotion to Director of Marketing in 2007 and Director of Marketing and Business Sales in 2013. She was most recently promoted in 2019 to Vice President and Officer. Perry is an Omaha native who holds a Bachelor of Arts degree, with honors, from Marquette University. She is a dedicated volunteer with Omaha Performing Arts and the Child Saving Institute, where she was Volunteer of the Year in 2022.  

Sean Moore, a 32-year veteran of Borsheims, has been promoted to Vice President of Luxury Sales. In this new role, Moore will continue to use his unmatched expertise in the luxury market to source unique and rare merchandise while working cross-functionally to provide exceptional customer service for Borsheims’ luxury clientele.Moore started his career at Borsheims as a Seasonal Sales Associate before serving as an assistant to Executive Vice President Marvin Cohn in 1993. He was promoted to Diamond Buyer in 2001 and became the Director of Sales in 2010. Moore is an Omaha native and an avid Huskers fan who holds a Graduate Gemologist degree from the Gemological Institute of America. He is a board member of the Luxury by JCK and Centurion Jewelry Shows, as well as a longtime volunteer and board member with Junior Achievement.   

Julie McAlpine has been promoted to Vice President of Merchandise. McAlpine has successfully directed Borsheims’ buying strategies and inventory for the past eight years and will continue to do so as the VP of Merchandise. McAlpine started her career with Borsheims 25 years ago as a Seasonal Sales Associate. She was promoted to Gift Buyer in 2001 and became the Director of Merchandise in 2015. An Omaha native, McAlpine holds a Bachelor of Science degree from the University of Nebraska-Lincoln, a Master of Business Administration from the University of Nebraska-Omaha and is a Gemological Institute of America Graduate Gemologist. She is a board member at Marian High School and a dedicated volunteer with St. Columbkille school and parish.  

Andy Brabec has been promoted to Vice President of Marketing and E-commerce. In his new role, Brabec will be responsible for innovating and elevating the Borsheims brand to increase customer acquisition and loyalty. Brabec is a Jewelers of America 20 under 40 award winner with a proven track record of success in the digital space. He started his career at Borsheims in 2016 as the Director of E-commerce before becoming the Director of Marketing and E-commerce in 2019. Brabec is a native of Schuyler, Nebraska, and holds a Bachelor of Arts degree from Doane University, where he was also a starting member of the soccer team and a 4-year letter winner. Brabec is a passionate volunteer with the Team Jack Foundation and an active youth sports coach.  

Borsheims is one of the nation’s largest independent jewelry stores and a proud member of the Berkshire Hathaway family. With an international clientele spanning 50 states and six continents, Borsheims continues to operate with the vision that has guided the company for more than 150 years: “We are privileged to share in the special moments in our customers’ lives. We will treat each opportunity with the respect and importance it deserves by providing exceptional service.”