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Ilsa Heinicke Huscher, Ecommerce Manager, Named to 20 Under 40 in Jewelry Retail List

Jewelers of America (JA) has named Ilsa Heinicke Huscher, Ecommerce Manager, a recipient of their 20 Under 40 in Jewelry Retail award. JA’s 20 Under 40 award program was launched in 2022 and recognizes young professionals who exemplify leadership skills and a commitment to elevating jewelry retail for tomorrow’s jewelry consumers.

A panel of industry judges reviewed nominees from JA retail members across the country and had the difficult task of narrowing the applications down to 20 individuals who best embody an ability to lead, innovate, and improve a jewelry store’s success while adhering to professional ethics. Ilsa was selected as one of the recipients of this prestigious award.

“Jewelers of America’s 20 Under 40 in Jewelry Retail list was designed to recognize young and talented individuals in all facets of the retail jewelry industry. Ilsa possesses all the qualities and leadership skills that will help to pave the way for a brighter future and the next generation of jewelry industry professionals,” says JA President & CEO David Bonaparte.

Ilsa joined Borsheims’ Ecommerce team in 2015. Her dedication and enthusiasm for learning new skills led her through a series of progressive roles in design and merchandising before being named Ecommerce Manager in 2021.

In her current role, Ilsa leads a talented group of Photographers, Digital Artists and Site Merchandisers. She thrives at the nexus of creativity and analytical thinking, leveraging both to drive digital growth. Representing an independent jewelry store, Ilsa is motivated to compete digitally with prominent brands through conversion rate optimization, first-class visuals, SEO, and smart user experience updates. Ilsa brings common sense, strategic thinking and an ambitious spirit to her role, spearheading several pivotal projects in her time as Ecommerce Manager.

Originally from Seward, Nebraska, Ilsa holds a Bachelor of Fine Arts degree in Graphic Design from Concordia University. She resides in Omaha with her husband, Mike, and cat, Ozzie.

Jewelers of America is the national trade association for the most reputable jewelers in the United States. Members, including Borsheims, hold a commitment to Jewelers of America’s Code of Professional Practices.

For more information about Jewelers of America’s 20 Under 40 List, visit