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Why You Should Only Buy Watches from an Authorized Watch Dealer

Gone are the days when wristwatches were simply a practical accessory – a necessary tool for keeping track of time. Now more than ever, watches make a statement. Classically elegant or uniquely modern, they help define our personal style, and a high-quality watch can be an investment that lasts a lifetime. The key? Buying your watch from an authorized watch dealer.

Choosing authorized watch dealers over large online retailers can make all the difference when it comes to the quality, authenticity, maintenance and longevity of your next watch purchase. Here are some of the top reasons to choose an authorized watch dealer for your next wristwatch.

1.) Authenticity 

The watch market is saturated with fake name-brand watches, but there’s an easy way to ensure the watch you buy is the real deal. When you purchase from an authorized watch dealer, you’re not only getting a beautiful, high-quality timepiece – you’ll also get the peace of mind that the watch you’re investing in is authentic and not a knockoff. 

2.) Better warranty coverage 

While most watches come with a basic warranty (usually 1-3 years), authorized watch dealers will commonly provide an extended warranty that can prolong your coverage for up to 5 years, allowing for a replacement or repair should the watch have a defect. On the flip side, a large online retailer may not accept a return for any reason, leaving you with no good solution and a lost investment. 

3.) A direct connection to the manufacturer 

Buying from an authorized watch dealer means you have a direct connection to the brand that manufactures your watch. Your watch dealer can help you communicate with the manufacturer, share any questions with them and even help arrange a tour! 

4.) Knowledge and experience 

With a large online retailer, what you see is what you get. It’s up to you to research watches and choose the one you think is best, without any insight from a knowledgeable human being. On the other hand, an authorized watch dealer employs jewelry and watch experts who know watches – from their interior workings to the trends and designs that fit your style. Plus, they’ll keep you informed about new styles coming down the line. 

5.) Retailer support 

Working with an authorized dealer means you’ll have someone in your corner if something goes wrong with your watch or if you have any questions or concerns about how it works. These dealers stand behind their products and are deeply invested in customer satisfaction, which benefits you now and in the years to come. Borsheims offers a full range of watch services for maintaining your timepiece – visit our Watch Repair and Services page to learn more. 

6.) The chance to purchase new designs first 

Once you’re “in” with an authorized watch dealer, they’ll take the time to learn your preferences, needs, and favorite brands and styles. Then, going forward, they’ll make sure you’re the first to know about new products so you can be the first to buy them.  

7.) Access to exclusive products 

Authorized watch dealers aren’t just a favorite of discerning consumers – they also maintain special partnerships with watch companies that often give them access to exclusive products. When you shop with a dealer, you’re likely to find products and styles you won’t find anywhere else. 

There’s no doubt that authorized watch dealers, like Borsheims, offer a smarter, more reliable source for your next timepiece. If you need help choosing a watch that meets your needs and fits your style, our watch experts would be happy to assist you. Text or call 402.391.0400 during store hours to speak with one of our friendly and knowledgeable sales associates.