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Diamond Upgrade & Jewelry Trade-In Policy


Borsheims is committed to your satisfaction, and we understand that over time jewelry styles may evolve, budgets may change and personal tastes may shift. For this reason, we offer a generous jewelry trade-in policy to allow our customers the opportunity to change out and upgrade their jewelry as they please. There are three ways to participate in our jewelry trade-in program:

Upgrade Your Diamond


At Borsheims, every diamond purchase is accompanied by a Lifetime Diamond Trade-in Policy. This means that 100% of your original Borsheims purchase price may be applied towards a new diamond purchase of greater value. We can also assess the value of a diamond not purchased at Borsheims, and that amount may be applied towards a new purchase.

The Lifetime Diamond Trade-in Policy applies exclusively to solitaire diamonds, the center diamond of engagement rings, diamond stud earrings and diamond solitaire pendants purchased at Borsheims and must be used toward a higher value purchase. All trade-in diamonds must be in like new selling condition at the time of the trade-in. Lab-grown diamonds are excluded. Original diamond report paperwork is preferred. Please see an associate for details or email [email protected].

Trade in Your Jewelry


Borsheims is happy to consider customer-owned items that represent a need in our inventory towards new merchandise. An associate will need to assess merchandise in person to determine the trade value. To begin an inquiry, please call 402.391.0400.

For jewelry trade-ins, each item's value is dependent on an associate's evaluation and is not guaranteed. Trade value is 1-for-1, meaning the credit must be applied toward one single piece of merchandise.

Exchange Your Gold for Cash


If you have gold, platinum or sterling silver jewelry that you don't wear anymore, we'll give you cash or a credit for new merchandise to be used the same day. Bring in the gold, sterling silver or platinum pieces to our Customer Service Department, and we will inspect, clean, weigh and determine a value based on current precious metal values. We accept all gold purities of 10K and above, including yellow gold, white gold and rose gold.


How Cash for Gold Works


  • Visit us in-store: Stop by our Customer Service Department and our appraisers will assess your gold jewelry and give you a value; no appointment needed. There is no limit to the number of items you can bring in. Please allow for at least 30 minutes to evaluate an individual item or 24 hours for five or more items. 

  • Choose cash or credit: After you've been given a value for your gold, you decide if you want to take the amount in cash or in the form of trade value towards a purchase in-store. Cash is offered on the spot, and credit must be used the same day as the trade-in. The trade value is only valid on same-day purchases and not valid on previously purchased items or online purchases.

  • Questions: Please contact customer service at 402.391.0400 or 800.642.4438 (GIFT) with questions. You can also email your questions to [email protected].