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Home / Blog / Engagement and Wedding / What to Know About Buying an Engagement Ring During the Holidays

What to Know About Buying an Engagement Ring During the Holidays

Nearly 40% of all marriage proposals take place during the holiday season spanning from Thanksgiving to Valentine’s Day. Almost half of these proposals occur in December alone. If you intend to join this statistic, it’s important to prepare for what lies ahead. Here’s our advice to ensure your holiday engagement ring shopping experience is a joyful one. 

Before visiting any store, make the most of the online resources available to you. Acquaint yourself with different styles, cuts and settings to get an idea of what might appeal to your partner’s taste. Read here about the four Cs to deepen your knowledge of diamonds. Experiment with various diamonds and settings using our online our ring builder. Borsheims offers virtual consultations, allowing you to explore options with an engagement ring expert from the comfort of your own home. Book an appointment today to find the ring of your dreams. 

The holiday season is notoriously busy, so it’s wise to start your search early. Beginning well in advance helps you avoid the stress of last-minute shopping, because the last thing you want to feel is rushed. Plus, early preparation increases your chances of finding the perfect ring amidst potential seasonal shortages and crowded stores. Custom engagement rings can make your proposal unique and personal, so if you have a specific design envisioned, consider working with us to create a custom piece. Just keep in mind that this process may take longer, especially during the holidays. At our semi-annual Yes! Event, you can shop thousands of engagement rings from our favorite collections, as well as trunk shows from some of our top designers. Make sure to have the ring in hand at least a few weeks before you plan to propose, even though we know it’s burning a hole in your pocket. 

Determining a comfortable spending limit for your ring purchase is a must, especially when accounting for other gifts. Share this budget with your ring concierge to help find a stunning piece that fits your needs. This time of year conveniently brings numerous sales and promotions, which can help stretch your budget further without compromising on quality. Take advantage of holiday discounts and financing options, like Borsheims’ flexible Buy Now, Pay Later installment plans. With the right support, you can find a ring they’ll love at a price you’ll love, too. 

By following these tips, you’ll approach holiday ring shopping with plenty of confidence and cheer and end it with a magical engagement. Already have the ring but need proposal inspiration? Check out our blog on the six most romantic holiday proposals.